Kickstarter uses an all-or-nothing funding model. If your project doesnt reach its goal, then funds dont get collected, and no money changes hands. This minimizes risk for creators imagine ending up with only $5,000 and a bunch of people expecting a $50,000 film! All-or-nothing funding makes it easier for backers to pledge to your project with confidence that youll be able to get the job done.
Your funding goal should be the minimum amount you need to make what you promised and fulfill all rewards. The first step to setting that goal is figuring out a budget.
Write down every possible expense even less obvious ones, like shipping tape and bubble wrap. For larger expenses, research the best price. Total everything up. Its okay if the number is bigger than expected: even if your project feels simple, its best to make sure every step is accounted for.
Kickstarter is a great way to share your ideas with new people. Still, most of your support will come from your core networks, and the people most familiar with your work. Consider the audiences you can tap into, from friends and fans to online communities, and make a conservative estimate of how many backers you can realistically bring in.
If your project is successfully funded, Kickstarter applies a 5% fee; there are alsoadditional feesfor our payment processors. Every projects tax situation is different, but that may affect your needs as well learn more here. More than anything, youll want a little padding in case of unexpected costs or emergencies.
Your funding period can last anywhere from one to 60 days. Statistically, though,projects lasting 30 days or fewer have our highest success rates. Shorter periods set a tone of confidence, help motivate people to back, and let you make a planned, concerted push to spread the word.
You cant change your funding goal once youve launched. But once that goal has been reached, some projects add incentives like new features, colors, or gifts to backers to hit even higher funding milestones. These stretch goals can work for some but they can also be challenging. Theyre a better idea when they improve the work (like adding more levels to a video game), instead of creating something entirely new.Here are some thingsto think about before adding stretch goals.
Unexpected popularity can be a nice problem to have. But when you designed a budget to make 100 of something, its tricky to suddenly have 10,000 pledges! If you feel like youve hit your limit, you can always cap your rewards. You can also stagger release dates cap the original reward at a number you can handle, then add more with a later delivery date, so you dont have to do everything at once. Let backers know in advance that the demand might affect your schedule.
Yourprojects dashboardgives you an at-a-glance view of everything thats happening: your funding progress, where visitors to your project page are coming from, a breakdown of which rewards backers are choosing even a complete feed of all project activity.
Your backer report is where all information about your projects backers will be neatly organized. Everything from the reward that they chose to any messages that youve exchanged will be documented here. And once you send out reward surveys, backers responses will ALSO be documented here. The report can easily be downloaded as a CSV file.
Google Analytics opens up a whole new world of trusted, powerful tools, from custom reports and dashboards to the ability to track how many visits to the project page are converting into pledges.
TheKickstarter mobile appcan help you manage communicating with backers whenever you want, wherever you are! Use it to send messages, post updates, and get at-a-glance looks at how your project is doing.